Glossary · Metrics
Install to deposit— what it means in affiliate marketing
The conversion rate from app install to first deposit.
The metric that separates installs bought cheaply from users worth having. It is also where incentivised and fraudulent installs become visible, because they never reach the deposit.
Related terms
| Term | Definition |
|---|---|
| Registration to deposit | The share of registered users who go on to make a first deposit. |
| FTD | First time deposit: a new player's first funded deposit, the standard conversion event in iGaming. |
| CPI | Cost per install: payment for one mobile app install. |
Entry updated 29 July 2026. All 276 terms in one page.
