Glossary · Metrics
GGR— what it means in affiliate marketing
Gross gaming revenue: total stakes minus winnings paid out, before any costs.
Operators report it, regulators tax it, and revenue-share deals rarely pay on it. The share an affiliate gets is almost always calculated on NGR instead.
Related terms
| Term | Definition |
|---|---|
| NGR | Net gaming revenue: GGR minus bonuses, jackpot contributions, payment fees and licence costs. |
| Revenue share | A percentage of the revenue the referred users generate, usually 20–50%, paid for as long as they keep playing or buying. |
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
Entry updated 29 July 2026. All 276 terms in one page.
