Glossary · Metrics
Registration to deposit— what it means in affiliate marketing
The share of registered users who go on to make a first deposit.
The clearest read on traffic intent in iGaming: registrations are cheap to produce and deposits are not. Operators watch it per affiliate and renegotiate on it.
Related terms
| Term | Definition |
|---|---|
| Click to registration | The conversion rate from a click on the ad to a completed registration. |
| FTD | First time deposit: a new player's first funded deposit, the standard conversion event in iGaming. |
| Install to deposit | The conversion rate from app install to first deposit. |
Entry updated 15 September 2026. All 276 terms in one page.
