Glossary · Tracking and tech
Spy tool— what it means in affiliate marketing
A service that collects and catalogues competitors' live ads, landers and funnels.
What it shows is what was running, not what was profitable, and the catalogue is always partially stale. Its real use is finding angles and geos quickly, not copying creatives.
Related terms
| Term | Definition |
|---|---|
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
Entry updated 8 September 2026. All 276 terms in one page.