Glossary · Verticals
Finance comparison site— what it means in affiliate marketing
A site that compares loans, cards and accounts and monetises the applications it sends on.
Owned traffic rather than bought, so it survives platform bans and lives or dies on search. Disclosure of the commercial relationship is a legal requirement in several markets.
Related terms
| Term | Definition |
|---|---|
| Finance | Financial products: loans, cards, brokers, investment platforms, insurance. |
| Microloans | Small short-term loans from non-bank lenders, promoted as lead-generation offers. |
Entry updated 29 July 2026. All 276 terms in one page.
