Glossary · Tracking and tech
Cloaker— what it means in affiliate marketing
The service or script that decides who sees the white page and who sees the real one.
The filter reads IP ranges, user agents, referrers, time zones and fingerprints, and sells itself on how current its reviewer lists are. Running one is a terms breach on every major platform.
Related terms
| Term | Definition |
|---|---|
| Cloaking | Serving one page to the ad platform or search crawler and a different page to the user who clicks. |
| White page | The compliant page shown to ad reviewers and crawlers: thin, plain, with nothing in it that would fail moderation. |
| Black page | The aggressive version of a lander, the one the buyer actually wants users to see: urgency, countdowns, stacked claims. |
Entry updated 15 September 2026. All 276 terms in one page.
