Glossary · Law and compliance
Grey hat— what it means in affiliate marketing
Methods in the gap between permitted and banned — not written into the rules, not defensible if read strictly.
The grey area moves whenever a platform updates its policy, which is the risk the term quietly contains. What was grey last quarter is enforced this one.
Related terms
| Term | Definition |
|---|---|
| White hat | Marketing that complies with the law and with platform rules as written. |
| Black hat | Promotion methods that break platform rules outright and risk bans or legal action. |
| Cloaking | Serving one page to the ad platform or search crawler and a different page to the user who clicks. |
Entry updated 21 July 2026. All 276 terms in one page.
