Glossary · Jargon
Doorway page— what it means in affiliate marketing
A page built only to catch search traffic and pass it on somewhere else.
Named in search-engine guidelines as a violation, and acted on at domain level. The technique survives on disposable domains, which is an admission about its lifespan.
Related terms
| Term | Definition |
|---|---|
| Cloaking | Serving one page to the ad platform or search crawler and a different page to the user who clicks. |
| Black hat | Promotion methods that break platform rules outright and risk bans or legal action. |
Entry updated 29 July 2026. All 276 terms in one page.
