Glossary · Tracking and tech
Conversion window— what it means in affiliate marketing
How long after a click a conversion still counts.
Short windows favour the advertiser, long ones the affiliate, and the number is negotiable in most offers. Conversions arriving just outside it are the quiet half of every reconciliation.
Related terms
| Term | Definition |
|---|---|
| Lookback window | The period before a conversion in which a click can still be credited for it. |
| Tracking | Recording a user's path from click to conversion through a unique identifier. |
Entry updated 21 July 2026. All 276 terms in one page.
