Glossary · Tracking and tech
Smartlink— what it means in affiliate marketing
One link that routes each visitor to whichever offer should perform best for their geo, device and source.
It turns offer selection over to the network, which suits leftover and mixed traffic and hides which offer actually paid. Convenient on mixed traffic, uninformative when you want to optimise.
Related terms
| Term | Definition |
|---|---|
| Tracking | Recording a user's path from click to conversion through a unique identifier. |
| Cloaking | Serving one page to the ad platform or search crawler and a different page to the user who clicks. |
Entry updated 21 July 2026. All 276 terms in one page.
