Glossary · Roles
Media buyer— what it means in affiliate marketing
The specialist who buys paid traffic — Facebook, Google, TikTok, ad networks — and runs it against offers.
The work is testing and reallocating budget, not designing campaigns once. Buyers are usually paid on a base plus a share of profit, which is why their reporting and the team's reporting are both audited.
Related terms
| Term | Definition |
|---|---|
| Affiliate manager | The person on the advertiser's or network's side who recruits affiliates and manages their portfolio. |
| CPM | Cost per mille: the price of a thousand ad impressions, regardless of what anyone does with them. |
| ROI | Return on investment: profit as a percentage of what was spent. |
| Pixel | A snippet on the advertiser's page that reports user actions back to the ad platform. |
Entry updated 21 July 2026. All 276 terms in one page.
