Glossary · Metrics
Qualification— what it means in affiliate marketing
Checking a lead against the advertiser's requirements — age, geo, solvency, intent — before it counts.
On finance and insurance offers qualification is where most of the delivered volume disappears. The criteria belong in the offer terms; when they are vague, the dispute is predictable.
Related terms
| Term | Definition |
|---|---|
| Lead | A potential customer who has left contact details or taken a first step. |
| Approve | The advertiser's confirmation that a conversion is valid and payable. |
Entry updated 29 July 2026. All 276 terms in one page.
