Glossary · Law and compliance
Pre-moderation— what it means in affiliate marketing
A review of creatives and landers by the agency account provider, before the platform ever sees them.
Agencies run it to protect their own standing with the platform, and their thresholds are usually stricter than the platform's. For the buyer it is an extra queue between a ready campaign and live traffic.
Related terms
| Term | Definition |
|---|---|
| Moderation | The ad platform's or programme's review of creatives and landing pages before they go live. |
| Ban | An account, campaign or service access blocked for breaking the rules. |
| Agency accounts | Ad accounts issued through an official platform agency, with higher limits and a human to appeal to. |
Entry updated 15 September 2026. All 276 terms in one page.
