Glossary · Law and compliance
Prohibited traffic— what it means in affiliate marketing
Traffic sources an offer forbids outright — brand bidding, incentivised traffic, adult placements, email spam.
The list is per offer, not per network, and it is the first thing to read because breaking it voids payouts retroactively. Advertisers detect it through placement reports and sub-ID patterns rather than complaints.
Related terms
| Term | Definition |
|---|---|
| Moderation | The ad platform's or programme's review of creatives and landing pages before they go live. |
| Ban | An account, campaign or service access blocked for breaking the rules. |
| Incentivised traffic | Users who perform the target action because they were paid or rewarded for it. |
Entry updated 29 July 2026. All 276 terms in one page.
