Glossary · Tracking and tech
Traffic back— what it means in affiliate marketing
The URL that traffic is redirected to when it does not fit the main offer — wrong geo, wrong device, cap reached.
It turns otherwise wasted clicks into a second chance at revenue, usually through a smartlink. The number that matters is what the traffic-back earns, not that it exists.
Related terms
| Term | Definition |
|---|---|
| Smartlink | One link that routes each visitor to whichever offer should perform best for their geo, device and source. |
| Rotator | A script that splits incoming traffic between several offers or landers by set rules. |
Entry updated 15 September 2026. All 276 terms in one page.
