Glossary · Tracking and tech
Rotator— what it means in affiliate marketing
A script that splits incoming traffic between several offers or landers by set rules.
The mechanism behind split tests, geo routing and fallback offers. Weighted rotation during a test is also the quickest way to make the test unreadable.
Related terms
| Term | Definition |
|---|---|
| Smartlink | One link that routes each visitor to whichever offer should perform best for their geo, device and source. |
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
Entry updated 29 July 2026. All 276 terms in one page.
