Glossary · Law and compliance
ATT— what it means in affiliate marketing
Apple's App Tracking Transparency: an app must ask permission before tracking a user across other companies' apps and sites.
Opt-in rates made deterministic iOS attribution the exception rather than the rule, and SKAdNetwork filled the gap with aggregated, delayed data. Mobile media buying has been rebuilt around that loss of granularity.
Related terms
| Term | Definition |
|---|---|
| SKAdNetwork | Apple's framework for attributing iOS install campaigns without identifying the user. |
| LAT | Limit Ad Tracking: the older iOS setting with which a user withheld their advertising identifier. |
| MMP | Mobile measurement partner: the independent platform that attributes installs and in-app events. |
Entry updated 29 July 2026. All 276 terms in one page.
