Glossary · Law and compliance
LAT— what it means in affiliate marketing
Limit Ad Tracking: the older iOS setting with which a user withheld their advertising identifier.
ATT replaced it with an explicit per-app prompt. The acronym survives in tracker dashboards and in historical data, where LAT traffic means "no identifier available".
Related terms
| Term | Definition |
|---|---|
| ATT | Apple's App Tracking Transparency: an app must ask permission before tracking a user across other companies' apps and sites. |
| Device ID | A mobile device's advertising identifier — IDFA on iOS, GAID on Android — used to tie installs and events to a click. |
Entry updated 29 July 2026. All 276 terms in one page.
