Glossary · Traffic sources
Programmatic advertising— what it means in affiliate marketing
Buying and selling ad impressions automatically through platforms and auctions rather than by negotiation.
It opens inventory that no self-serve account sells, with the trade-off that quality control is yours to build. Placement-level blocklists are the first thing a serious programmatic buyer maintains.
Related terms
| Term | Definition |
|---|---|
| RTB | Real-time bidding: each impression is auctioned in the milliseconds before the page renders. |
| DSP | Demand-side platform: where advertisers buy impressions programmatically across many exchanges. |
| SSP | Supply-side platform: the publisher's side of programmatic, selling inventory into auctions. |
Entry updated 29 July 2026. All 276 terms in one page.
