Glossary · Traffic sources
Search ads— what it means in affiliate marketing
Ads in search results, matched to what the user typed.
Intent is explicit, which makes this the most expensive and most defensible traffic. Affiliates run into trademark rules and landing-page policy here more than into targeting limits.
Related terms
| Term | Definition |
|---|---|
| PPC | Pay per click: buying ads where the advertiser pays only when someone clicks. |
| Google App campaigns | Google's automated campaign type for app installs, serving across Search, Play, YouTube and the display network. |
Entry updated 29 July 2026. All 276 terms in one page.
