Glossary · Traffic sources
Offerwall— what it means in affiliate marketing
A wall of tasks inside an app — install this, register there — that rewards the user with in-app currency.
The reward makes every offerwall install incentivised by definition, so advertisers either price it separately or ban it. Retention from this source is the lowest in mobile.
Related terms
| Term | Definition |
|---|---|
| Incentivised traffic | Users who perform the target action because they were paid or rewarded for it. |
| CPI | Cost per install: payment for one mobile app install. |
Entry updated 29 July 2026. All 276 terms in one page.
