Glossary · Traffic sources
Google App campaigns— what it means in affiliate marketing
Google's automated campaign type for app installs, serving across Search, Play, YouTube and the display network.
Targeting and placement are handed to the algorithm; the levers left are assets, bids and the conversion events fed back. Formerly Universal App Campaigns, which is where UAC comes from.
Related terms
| Term | Definition |
|---|---|
| MMP | Mobile measurement partner: the independent platform that attributes installs and in-app events. |
| Attribution | Deciding which channel or partner gets credit for a conversion. |
Entry updated 21 July 2026. All 276 terms in one page.
