Glossary · Traffic sources
Incentivised traffic— what it means in affiliate marketing
Users who perform the target action because they were paid or rewarded for it.
It is not fraud — the users are real and knew what they were doing — but it has no intent behind it, so retention collapses. Offers either price it separately or forbid it; passing it off as organic is where it becomes a breach.
Related terms
| Term | Definition |
|---|---|
| Fraud | Any falsification of conversions, traffic or identity in affiliate marketing. |
| Prohibited traffic | Traffic sources an offer forbids outright — brand bidding, incentivised traffic, adult placements, email spam. |
Entry updated 29 July 2026. All 276 terms in one page.
