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Glossary · Fraud

Abuse— what it means in affiliate marketing

Exploiting the rules of a programme, promotion or service to extract value they were not meant to give.

Abuse sits between fraud and sharp practice: nothing is faked, the terms are simply used against their intent. Programmes answer with caps, clawbacks and account closures rather than with disputes.

Related terms

Term Definition
Fraud Any falsification of conversions, traffic or identity in affiliate marketing.
Ban An account, campaign or service access blocked for breaking the rules.

Entry updated 29 July 2026. All 276 terms in one page.

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