Glossary · Fraud
Abuse— what it means in affiliate marketing
Exploiting the rules of a programme, promotion or service to extract value they were not meant to give.
Abuse sits between fraud and sharp practice: nothing is faked, the terms are simply used against their intent. Programmes answer with caps, clawbacks and account closures rather than with disputes.
Related terms
| Term | Definition |
|---|---|
| Fraud | Any falsification of conversions, traffic or identity in affiliate marketing. |
| Ban | An account, campaign or service access blocked for breaking the rules. |
Entry updated 29 July 2026. All 276 terms in one page.