Glossary · Law and compliance
Ad labelling— what it means in affiliate marketing
A legal requirement to mark advertising as advertising and report it to a registry; in Russia, through the ORD system.
The rule is national, not industry-wide, and the Russian version carries per-creative reporting duties and fines for missing tokens. Affiliates running local traffic deal with it as paperwork attached to every creative.
Related terms
| Term | Definition |
|---|---|
| Prohibited traffic | Traffic sources an offer forbids outright — brand bidding, incentivised traffic, adult placements, email spam. |
Entry updated 8 September 2026. All 276 terms in one page.
