Glossary · Fraud
Fraud— what it means in affiliate marketing
Any falsification of conversions, traffic or identity in affiliate marketing.
The word covers everything from a bot farm to a single resubmitted lead, and networks use it for both. What distinguishes the cases commercially is intent and scale, not technique.
Related terms
| Term | Definition |
|---|---|
| Anti-fraud | The systems that detect and block fraudulent traffic and conversions before they are paid for. |
| Click fraud | Generating clicks artificially — by bots, farms or scripts — to drain a budget or to earn click-based payouts. |
| Shaving | A network or advertiser quietly not counting part of the conversions an affiliate actually delivered. |
Entry updated 29 July 2026. All 276 terms in one page.
