Glossary · Fraud
Fake metrics— what it means in affiliate marketing
Inflating counts — clicks, installs, subscribers, reviews — with bots or paid workers.
Cheap to buy, visible in any cohort that goes flat after day one. It is sold as marketing and functions as a way to pass a numeric check.
Related terms
| Term | Definition |
|---|---|
| Fraud | Any falsification of conversions, traffic or identity in affiliate marketing. |
| Incentivised traffic | Users who perform the target action because they were paid or rewarded for it. |
Entry updated 29 July 2026. All 276 terms in one page.
