Glossary · Metrics
Churn rate— what it means in affiliate marketing
The share of users or subscribers who stop using a product in a given period.
On subscription offers churn is the mirror image of rebill rate, and the two are often quoted selectively. Traffic quality shows up in month-two churn more honestly than in any first-day metric.
Related terms
| Term | Definition |
|---|---|
| Retention rate | The share of users still active after a given period — day 1, day 7, day 30. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 15 September 2026. All 276 terms in one page.
