Glossary · Traffic sources
Brand traffic— what it means in affiliate marketing
Users searching for the advertiser by name.
The highest-converting traffic there is and the most disputed, because the advertiser would have had most of it for free. Nearly every offer bans bidding on the brand term for exactly that reason.
Related terms
| Term | Definition |
|---|---|
| Prohibited traffic | Traffic sources an offer forbids outright — brand bidding, incentivised traffic, adult placements, email spam. |
| Search ads | Ads in search results, matched to what the user typed. |
Entry updated 29 July 2026. All 276 terms in one page.
