Glossary · Law and compliance
Moderation— what it means in affiliate marketing
The ad platform's or programme's review of creatives and landing pages before they go live.
Moderation is partly automated and inconsistent by nature, which is why the same creative passes on one account and fails on another. Teams plan for rejection rates rather than treating them as incidents.
Related terms
| Term | Definition |
|---|---|
| Ban | An account, campaign or service access blocked for breaking the rules. |
| Prohibited traffic | Traffic sources an offer forbids outright — brand bidding, incentivised traffic, adult placements, email spam. |
Entry updated 29 July 2026. All 276 terms in one page.
