Glossary · Tracking and tech
UTM tags— what it means in affiliate marketing
Standard URL parameters — utm_source, utm_medium, utm_campaign — that label traffic for analytics.
An analytics convention rather than an attribution mechanism: analytics reads them, affiliate payouts do not. Mixing them up is why a campaign can look fine in analytics and absent in the network.
Related terms
| Term | Definition |
|---|---|
| Sub ID | Extra parameters in an affiliate link that let the affiliate label and later split their own traffic. |
| Tracking | Recording a user's path from click to conversion through a unique identifier. |
Entry updated 29 July 2026. All 276 terms in one page.
