Glossary · Traffic sources
Geo targeting— what it means in affiliate marketing
Restricting who sees an ad by country, region or city.
The geo in the campaign and the geo in the offer have to match exactly, or the conversions arrive and do not count. Platform geo is inferred from IP and profile data, so it is approximate at city level.
Related terms
| Term | Definition |
|---|---|
| Targeting | The settings that decide who sees an ad: geo, age, interests, device, behaviour. |
| Country tiers | An informal ranking of markets by purchasing power: Tier 1 developed, Tier 2 middle, Tier 3 cheap traffic. |
Entry updated 29 July 2026. All 276 terms in one page.
