Glossary · Jargon
Promo materials— what it means in affiliate marketing
The creative set supplied with an offer: banners, videos, copy, landers.
Supplied material is safe and saturated — everyone running the offer has the same assets. It is a baseline to beat rather than a kit to deploy.
Related terms
| Term | Definition |
|---|---|
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
Entry updated 29 July 2026. All 276 terms in one page.
