Glossary · Metrics
NGR— what it means in affiliate marketing
Net gaming revenue: GGR minus bonuses, jackpot contributions, payment fees and licence costs.
Revenue-share deals are written on NGR, and the deduction list is the negotiation. Two operators offering 35% can pay very differently depending on what each subtracts first.
Related terms
| Term | Definition |
|---|---|
| GGR | Gross gaming revenue: total stakes minus winnings paid out, before any costs. |
| Revenue share | A percentage of the revenue the referred users generate, usually 20–50%, paid for as long as they keep playing or buying. |
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
Entry updated 29 July 2026. All 276 terms in one page.
