Glossary · Metrics
Retention rate— what it means in affiliate marketing
The share of users still active after a given period — day 1, day 7, day 30.
The day the measurement is taken is part of the metric; a retention figure without its day is noise. Advertisers use it to decide which sources to keep buying from.
Related terms
| Term | Definition |
|---|---|
| Churn rate | The share of users or subscribers who stop using a product in a given period. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 15 September 2026. All 276 terms in one page.
