Glossary · iGaming
Cashback— what it means in affiliate marketing
A share of a player's losses returned to them, used to keep them playing.
Cheaper to run than a deposit bonus and usually lighter on wagering, which makes it the retention tool of choice for operators. On revenue share it is one of the deductions worth reading in the contract.
Related terms
| Term | Definition |
|---|---|
| Bonuses | Incentives casinos and bookmakers give players to register, deposit and come back. |
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
Entry updated 29 July 2026. All 276 terms in one page.
