Glossary · Payout models
CPE— what it means in affiliate marketing
Cost per engagement: payment for one interaction with the ad or the product — a video watched through, a level completed, a form started.
Used where a sale is too far away to price and a click too cheap to mean anything. The weakness is definitional: an "engagement" is whatever the contract says it is.
Related terms
| Term | Definition |
|---|---|
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
| CPI | Cost per install: payment for one mobile app install. |
Entry updated 15 September 2026. All 276 terms in one page.
