Glossary · Law and compliance
Responsible gambling— what it means in affiliate marketing
The measures operators must offer to limit harm: deposit limits, self-exclusion, reality checks, age controls.
In regulated markets these obligations reach the affiliate: mandatory warnings, age gating and bans on targeting minors or self-excluded players. Failing them is one of the few affiliate breaches regulators act on directly.
Related terms
| Term | Definition |
|---|---|
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
| Licence | A regulator's permission to run gambling, defining which markets, products and payment methods are allowed. |
| Problem gambler | A person with a gambling addiction who cannot control how much they play or lose. |
Entry updated 29 July 2026. All 276 terms in one page.
