Glossary · Tracking and tech
Prepaid card— what it means in affiliate marketing
A card not tied to a bank account: it spends only what has been loaded onto it.
Used to cap exposure on ad accounts and to separate campaigns from company money. Many platforms decline them, and more issuers now flag the BIN ranges.
Related terms
| Term | Definition |
|---|---|
| Virtual card | A card that exists only digitally, issued instantly and often one per campaign or account. |
| BIN | The first six to eight digits of a card number, identifying the issuing bank, country and card type. |
| Decline | A card payment refused by the issuing bank or the payment system. |
| Issuer | The bank or licensed institution that issued a card and decides whether to approve each payment. |
Entry updated 15 September 2026. All 276 terms in one page.
