Glossary · Traffic sources
Banner ads— what it means in affiliate marketing
Graphic or HTML5 display ads placed on sites and in apps.
The oldest format and the one with the lowest attention per impression, which is why it is priced on CPM. It remains useful for retargeting and for reach rather than for direct response.
Related terms
| Term | Definition |
|---|---|
| Banner blindness | Users ignoring anything that looks like an ad without consciously deciding to. |
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
Entry updated 29 July 2026. All 276 terms in one page.
