Glossary · Payout models
CPI— what it means in affiliate marketing
Cost per install: payment for one mobile app install.
The install is easy to count and easy to fake, which is why mobile attribution and anti-fraud grew up around this model. Advertisers who care about users rather than installs pay on a post-install event instead.
Related terms
| Term | Definition |
|---|---|
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
| ASO | App store optimisation: making a mobile app findable and installable from store search and browse. |
| Installs | The count of mobile app installations attributed to a campaign. |
Entry updated 15 September 2026. All 276 terms in one page.
