Glossary · Metrics
Spend limit— what it means in affiliate marketing
The ceiling an ad account will not spend past — the platform's daily cap or an internally set one.
New accounts start low and the limit rises with billing history, which is why warmed accounts cost money. Hitting it mid-test stops the test rather than the campaign.
Related terms
| Term | Definition |
|---|---|
| Spend | Total money put into advertising over a period. |
| Agency accounts | Ad accounts issued through an official platform agency, with higher limits and a human to appeal to. |
| Ban | An account, campaign or service access blocked for breaking the rules. |
Entry updated 15 September 2026. All 276 terms in one page.
