Glossary · Tracking and tech
Issuer— what it means in affiliate marketing
The bank or licensed institution that issued a card and decides whether to approve each payment.
The issuer is identified by the BIN and is the party that declines, holds and loses chargeback disputes. Approval rates vary enough between issuers to be worth tracking per BIN.
Related terms
| Term | Definition |
|---|---|
| BIN | The first six to eight digits of a card number, identifying the issuing bank, country and card type. |
| Prepaid card | A card not tied to a bank account: it spends only what has been loaded onto it. |
| Virtual card | A card that exists only digitally, issued instantly and often one per campaign or account. |
Entry updated 15 September 2026. All 276 terms in one page.
