Glossary · Tracking and tech
Lookback window— what it means in affiliate marketing
The period before a conversion in which a click can still be credited for it.
The same interval as the conversion window, looked at from the conversion backwards; trackers and platforms each pick one phrasing. Different windows on the two sides is the most common cause of a count mismatch.
Related terms
| Term | Definition |
|---|---|
| Attribution | Deciding which channel or partner gets credit for a conversion. |
| Conversion window | How long after a click a conversion still counts. |
| Tracking | Recording a user's path from click to conversion through a unique identifier. |
Entry updated 21 July 2026. All 276 terms in one page.
