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Glossary · iGaming

Social casino— what it means in affiliate marketing

Casino games played with virtual currency and no cash stakes, monetised by selling more currency.

Because there is no wager, it falls outside gambling licensing in most places and inside app-store rules instead. Sweepstakes models in the United States sit next to it and are regulated separately again.

Related terms

Term Definition
Gambling Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing.
Slot An online reel game with paylines and bonus features — the core of casino revenue.

Entry updated 29 July 2026. All 276 terms in one page.

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