Glossary · Roles
Affiliate team— what it means in affiliate marketing
A group that buys traffic together: buyers, a lead, designers, a farmer, often an analyst.
Teams exist because accounts, creatives and consumables are cheaper per head at scale. They are also where the profit-share arguments in this industry happen.
Related terms
| Term | Definition |
|---|---|
| Affiliate | Someone who buys traffic and resells it to advertisers through offers, earning the difference. |
| Media buying team lead | The person running a team of buyers: strategy, budget allocation, hiring, and the numbers the owner sees. |
Entry updated 29 July 2026. All 276 terms in one page.
