Beeline Adtech, the advertising technology unit of Beeline, and Gradius, a Russian ad-analytics platform placing ads in AI service responses, have agreed to develop collaboration in adtech. The partnership will integrate technological solutions, develop targeting tools and expand advertising capabilities within AI services for advertisers.
Cross-platform campaign launches will be a key focus, potentially opening access to new ad formats. The companies will also develop technological interaction in data analysis to improve targeting efficiency and create joint advertising products. A separate track will cover industry expertise exchange and joint AI initiatives.
The partnership will develop in phases, subject to technical and commercial evaluation of potential solutions. Both sides will explore joint commercial projects and expanded technological cooperation.
