Glossary · Metrics
Unique visitors— what it means in affiliate marketing
The number of distinct people who visited, however many times each of them came.
Deduplication is done on cookies or device identifiers, both of which now reset often enough to inflate the count. Treat the number as an upper bound.
Related terms
| Term | Definition |
|---|---|
| Traffic | The flow of users arriving on an advertised page. |
| Conversion rate | The share of visitors who complete the target action. |
Entry updated 29 July 2026. All 276 terms in one page.
