Glossary · Jargon
Bid— what it means in affiliate marketing
What an advertiser is willing to pay for an impression or a click in the auction.
The bid is one input among several — creative quality and expected action rate change the price actually paid. Raising it buys volume and reach before it buys efficiency.
Related terms
| Term | Definition |
|---|---|
| RTB | Real-time bidding: each impression is auctioned in the milliseconds before the page renders. |
| CPC | Cost per click: what one click on an ad costs the advertiser. |
Entry updated 29 July 2026. All 276 terms in one page.
