Glossary · Payout models
CPL— what it means in affiliate marketing
Cost per lead: payment for a lead — a phone number, an email, a submitted form.
Whether a lead is worth anything depends on validation, so CPL offers come with a quality clause attached. Single opt-in pays less and converts more; double opt-in and call-centre confirmation pay more and lose volume.
Related terms
| Term | Definition |
|---|---|
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
| Hybrid | A fixed payout for the first action plus a share of what the user generates afterwards. |
Entry updated 21 July 2026. All 276 terms in one page.
